Optimisation. Wherever you need it

Unified Search Navigation Recommendations Ads


Enables automated, predictive merchandising

Available as a unified solution or in modular form, Apptus eSales draws on big data, artificial intelligence and machine learning to transform previously reactive, manual and rule-based merchandising. It enables automated, predictive merchandising that works across search, navigation, recommendations, content and more to display the right products in the right context at the right time – to deliver more sales and more margin, fast.


Tailor your search results

Match each customer’s needs. Apptus eSales Search is the only eCommerce search solution that delivers TRUE Personalisation across products, content and promotions  – in real time.

Autocomplete Did you mean Product suggestions


Optimise your navigation

Apptus eSales automatically adjusts the order of filters, sorts orders and product ranks on category pages.  It uses the customer behavioural feedback loop, AI and machine learning, so no manual analysis and administration is required.

Relevant sorting / products Product list sorting


Apptus eSales has a recommendation algorithm for every step of the customer’s journey

  • Add personalised recommendations to your homepage, with no impact on page load
  • Complement products, offering alternative or complementary cross-sells
  • Respond to current category, to match customer shopping intent
  • Integrate with search results so customers always see the most relevant products
  • Work with basket contents to promote upsells, cross sells and items that complete a set.
Based on product/customer/top sellers Shopping cart recommendation Shopping cart abandon


Every customer is unique

Ensure your promotions always earn their keep. Apptus eSales automatically tests all your promotional content to ensure that every area of screen real-estate is used to greatest effect for every customer.



Works with any platform

Apptus eSales integrates with all the major e-commerce platforms such as Hybris, EPI, Demandware, Intershop, Magento and more. If you require a custom integration Apptus eSales’ flexible architecture ensures your requirements can be met, quickly and efficiently.


Pain-free integration

Our experience of integrating with a wide range of systems, combined with the eSales’ flexible architecture, means you get a smooth and pain-free implementation.


Our Partner Network

We work closely with your systems integrator and technology partners to ensure each project is a success. We will support you with everything from simple guidance and tuition, through to integration consultancy and code reviews.

Contact us Read about partnerships

Case studies

Meet the “performance monster” helping a fashion retailer to increase profit.


Stayhard is one of Sweden’s largest online menswear retailers, with aspirations to become a fashion destination for the entire Nordic region. Stayhard selected Apptus eSales for both its ability to provide automated, personalised customer experiences and its ability to scale.

Automated merchandising gives Lyko the edge

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How automating the heavy-lifting associated with merchandising thousands of hair and beauty products has driven efficiencies for Lyko, while driving revenue thanks to a highly relevant, satisfying and low-friction customer experience. Lyko Hair AB is […]

Bokus.com automated bookselling around the clock


You’re a company with a turnover of SEK 550M, yet astonishingly you have only 30 employees. How have you achieved this and what role has technology played? 

It’s the nature of the products we sell that […]