A single unified solution for intelligent product exposure...

Apptus eSales draws on big data and machine learning to constantly tune exposure strategies aligned to wider conversion, revenue and profit driven goals. There’s no need to rip and replace. Apptus eSales works with your existing ecommerce platform to transform previously reactive, manual and rule-based merchandising.

It enables automated, predictive merchandising that works with even the biggest product ranges to display the right products in the right context at the right time.

...to increase your sales and margin. Faster.

Optimise your online store according to business objectives like margin, profitability and the ability to react to shopping trends in real time.

Automate repetitive and time-sensitive aspects of online merchandising. Free your merchandising specialists to focus on strategic and creative activities.

Apptus eSales is available via a best of breed, secure cloud environment, to deliver outstanding performance at a lower cost.

Apptus eSales uses machine learning and big data analytics to understand every customer interaction in real time and adjust product exposure to deliver individually relevant shopping experiences.

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What’s new

Apptus attending NRF’s “Retail’s Big Show”, New York, USA

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January 15-17th we are attending NRF’s Annual Convention & EXPO “Retail’s BIG Show”, NRF’s flagship event held annually in New York City.

Link up with Jesper Gustafsson and Frank Schoutissen if you would like to meet up with […]

Apptus at Internet Retailing Summit B2B, January 25th, Berlin, Germany

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The Internet Retailing B2B Summit in Berlin is exclusively for top-level executives from leading B2B manufacturers & wholesalers to address the challenges they face in transforming their businesses for the digital age.    This highly […]

Automated merchandising gives Lyko the edge

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How automating the heavy-lifting associated with merchandising thousands of hair and beauty products has driven efficiencies for Lyko, while driving revenue thanks to a highly relevant, satisfying and low-friction customer experience. Lyko Hair AB is […]

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Whatever you are selling. We’ve got it covered


”Conversion optimisation is in Apptus eSales’ DNA, and as we use Apptus eSales to manage product assortments across search, navigation and recommendations, we can be confident that we’re making the best use of all our screen real-estate.”

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”Through working in close collaboration with Apptus we´ve gained a deeper understanding of Apptus eSales. Since implementing the solution, revenue has increased by 14%”

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“Conversion rate increased by a staggering 8% (which, for anyone familiar with eCommerce, knows that this is an astonishing improvement) and search exits decreased by 18%.”

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Apptus eSales benefits



Apptus eSales can manage all your product assortments, across search, navigation, recommendations emails and more. You no longer need to juggle multiple systems and learn multiple interfaces.


Apptus eSales delivers all the speed and efficiency of a best-of-breed cloud environment, while meeting the most demanding security and performance requirements.



We’re more than technologists. At Apptus we offer support and advice on all aspects of online merchandising and personalisation.

Download Apptus cloud solution product sheet

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