A single unified solution for intelligent product exposure...

Apptus eSales draws on big data and machine learning to constantly tune exposure strategies aligned to wider conversion, revenue and profit driven goals. There’s no need to rip and replace. Apptus eSales works with your existing ecommerce platform to transform previously reactive, manual and rule-based merchandising.

It enables automated, predictive merchandising that works with even the biggest product ranges to display the right products in the right context at the right time.

...to increase your sales and margin. Faster.

Optimise your online store according to business objectives like margin, profitability and the ability to react to shopping trends in real time.

Automate repetitive and time-sensitive aspects of online merchandising. Free your merchandising specialists to focus on strategic and creative activities.

Apptus eSales is available via a best of breed, secure cloud environment, to deliver outstanding performance at a lower cost.

Apptus eSales uses machine learning and big data analytics to understand every customer interaction in real time and adjust product exposure to deliver individually relevant shopping experiences.

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What’s new

Meet us at VFM (Världens Farligaste Möte), Gothenburg, Sweden, May 23rd 2017

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Apptus is sponsoring the Star Republic event VFM17 and we have a crew on site at Lisebergsteatern! Please reach out to me Jesper Gustafsson or my colleague Sophia Aibueku to book a meeting to learn more about Apptus […]

We are at the Avensia Inspires Summit, May 30-31st, Helsingborg, Sweden

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Apptus are attending Avensia Inspires Summit, a conference created for our partner Avensia’s customers. This to gather the leading e-retailers in the Nordic countries to discuss challenges, inspire, enlighten and socialize. Inspiring keynotes, roadmaps and […]

Meet us Litium Partner Event June 2nd in Solna, Sweden

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This event is exclusive to Litium partners (existing and future) but Apptus will be there visiting. Take this oppurtunity to book a meeting with me, Jesper,  to find out more about Apptus eSales and AI-Powered eCommerce […]

Join Apptus at K5 Future Retail Conference, June 22-23rd, Berlin, Germany

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“Thriving in a World of Platforms” – According to this motto the K5 hosts this year’s Future Retail Conference at the Estrel Congress Center in Berlin. And this time the K5 builds a platform for […]

Apptus is joining the Shopware Community Day, June 9th, Ahaus, Germany

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The Shopware Community Day are putting people back in the spotlight and focusing on their incredible nuances, capabilities and experiences. To shift the emphasis back on the customer – rather than lose them in technological […]

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Whatever you are selling. We’ve got it covered


”Conversion optimisation is in Apptus eSales’ DNA, and as we use Apptus eSales to manage product assortments across search, navigation and recommendations, we can be confident that we’re making the best use of all our screen real-estate.”

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”Through working in close collaboration with Apptus we´ve gained a deeper understanding of Apptus eSales. Since implementing the solution, revenue has increased by 14%”

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“Conversion rate increased by a staggering 8% (which, for anyone familiar with eCommerce, knows that this is an astonishing improvement) and search exits decreased by 18%.”

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Apptus eSales benefits



Apptus eSales can manage all your product assortments, across search, navigation, recommendations emails and more. You no longer need to juggle multiple systems and learn multiple interfaces.


Apptus eSales delivers all the speed and efficiency of a best-of-breed cloud environment, while meeting the most demanding security and performance requirements.



We’re more than technologists. At Apptus we offer support and advice on all aspects of online merchandising and personalisation.

Download Apptus cloud solution product sheet

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